The quintessential founder attribute: GRIT

Those with grit speak from being at the front lines of starting a business, and all the chaos, and challenges of making things happen. You see terror, determination and perseverance in their eyes, along with an occasional grim which screams “I’ve been there”. They have very specific responses to questions, and are in the weeds of real issues like landing their very first deal.

Grit = Talent counts once, effort counts twice
  • a clearly defined strectch goal
  • full concentration and effort
  • immediate and informative feedback
  • repetition with reflection and refinement



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AdiG Early stage company advisory and startup fund raising. Human connections that build relationships, add value and move the needle