My notes on the business of social sharing and content creators

Case study https://a16z.com/2019/12/05/video-first-ecommerce/

For most of his life, Wan Shishan made a meager income exporting traditional paper umbrellas to Japan. But when he made a Douyin account in April and posted his artistic process — the craft dates back more than 2,500 years — he made $15,000 in his first month. He now has more than 800K followers, and the following video has earned over 300K likes.

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