Building an audience: investing in social capital

  • Value is creating a place where people can get utility that helps them solve the core problems that they have.
  • Values is the set of values that people can build their identity around. A common mission and common interests that people can bond over.
  • An understanding that creators need to connect more directly with communities and learn/react/grow with far greater agility.
  • Methods for easily monetizing creator effort, and connecting creators with markets of audiences and buyers.
  • Workflow oriented towards the pragmatic realities of the creator’s process.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store

AdiG Early stage company advisory and startup fund raising. Human connections that build relationships, add value and move the needle