Back to basics: value proposition before growth

  • Findings from Startup Genome report
  • Scientific process of learning
  • Identify the key pain/solution you are aiming for
  • Growth has no substance without value
  • Track the “love” metric and demonstrate customer success
  • Going deep and not broad
  • AirBnB: number of nights booked.
  • Medium: total time spent reading.
  • Quora: number of questions answered
  • Facebook: monthly active users.



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AdiG Early stage company advisory and startup fund raising. Human connections that build relationships, add value and move the needle